Set up your Meta ads
the way a specialist would.
Happyads walks you through the setup, one decision at a time, using the frameworks senior media buyers actually work from. You say what you want out of it. It handles how — and shows you the reason behind every choice, so you can disagree on purpose.
No Meta expertise needed · Nothing goes live until you approve · You can remove access inside Meta without asking us
Who should see this?
Framework picks oneYou can override any of it. The reasoning is shown so you can disagree on purpose rather than by accident.
Broad — no interest stacking
Recommended25–45 · Denmark · no exclusions
The framework picks this. Meta’s model finds buyers faster when you do not narrow it by hand, and a broad set is what your budget can actually feed.
Interest stack — 6 interests
25–45 · Denmark · 6 interests
Too narrow for 4,000 kr a day. You would pay a premium for an audience Meta could have found on its own.
Set up right. Then measured honestly.
Campaigns are won or lost in the setup, and that is exactly where most people are left on their own. Happyads makes every one of those decisions with you, to the framework a senior media buyer would use — and then holds the result up against what your shop actually took in.
What is not built yet: there are no weekly recommendations, no undo and no audit trail. Every change to your account is one you make yourself — in the builder, or in Ads Manager. We would rather say so here than let you find out later.
Every decision, made to a framework.
- 1Sales in the webshopYou sell products. Traffic is a number that never becomes money.
- 2Purchase, not add-to-cartMeta’s delivery follows the optimization event you set — per ad set.
- 3Broad, no interest stacksYour budget can feed it. Narrowing by hand costs a premium.
- 4Four ad sets, split evenlyFour reads of the same week beat one, until you know what works.
- 5Four ads, one per ad setA winner needs something to beat.
- 6Created in Meta, pausedNothing spends until you press turn on.
- 1Sales in the webshopYou sell products. Traffic is a number that never becomes money.
- 2Purchase, not add-to-cartMeta’s delivery follows the optimization event you set — per ad set.
- 3Broad, no interest stacksYour budget can feed it. Narrowing by hand costs a premium.
- 4Four ad sets, split evenlyFour reads of the same week beat one, until you know what works.
- 5Four ads, one per ad setA winner needs something to beat.
- 6Created in Meta, pausedNothing spends until you press turn on.
One number to steer by
3.14×
128,400 kr spend · 403,100 kr revenue
What Meta claims, next to your till
MER
3.14×
Meta ROAS
4.62×
Meta above your till, by a third. Not a lift you can bank — a gap you should know about before you spend the next 128,400 kr.
Nothing spends until you turn it on
Step 6 writes the campaign, its ad sets and its ads into your own Meta account — all paused. Turning it on is a separate press with a confirmation, and it is the only one that spends money.
Something for the winner to beat
One ad live is not a test, it is a guess — you will never know whether it could have been done better. The framework asks for four, one per ad set. JPG or PNG, up to 8 MB each.
Six steps to a campaign a specialist would sign off on.
You are not being handed a tool to learn. You are being walked through it by someone who has already done the reading — and who shows you the reason for every answer, so you can disagree on purpose rather than by accident.
- 1Step 1
Say what you want
Sales, traffic or leads — in your words. Not Meta’s objective names.
- 2Steps 2–5
It sets it up to spec
Conversion event, audience, budget and creatives, each chosen by the framework with the reason shown.
- 3Step 6
You approve and launch
The campaign is written into your account paused. Turning it on is a second, confirmed press — and you can override any decision on the way.
- 4After launch
The overview keeps score
MER against the revenue you entered, Meta’s own ROAS beside it, and the gap between the two.
One price. One ad account.
No percentage of spend, no minimum commitment, no tier that unlocks the useful part. Extra ad accounts cost extra. Nothing else does.
per ad account
- Guided setup — six steps, a framework behind each one
- The reason shown for every decision, so you can override it
- Every campaign written into your own Meta account, paused first
- One confirmed press to turn it on — and nothing spends before it
- MER against your own revenue, with Meta’s ROAS and the gap beside it
- Support from people who run ad accounts
No card up front. You can remove access inside Meta without asking us.
What the same work costs elsewhere
- A retainer agency15,000 kr / mo
And you still cannot see what they did, or why.
- A freelance media buyer8,000 kr / mo
The good ones are booked. The rest learn on your budget.
- Doing it yourself6 hours / week
Every week, forever, on top of your actual job.
- Happyads$79 / mo
And you keep the account, the history and the decision.
The ones that actually get asked
Do you need write access to my account?
Yes, and you should know that before you connect rather than after. Connecting asks for management access, because building and running the campaigns is the product — something that could only read would be another dashboard, and you already have one of those. Nothing is written until you press the button that writes it, and you can revoke Happyads from inside Meta whenever you like, without asking us.
What happens when it gets one wrong?
You see the reasoning before anything happens, so you can disagree in advance rather than after. And the campaign is created paused: it exists in your account, spending nothing, until you press turn on. There is no undo and no audit log yet — if you change your mind after that, you pause it in Ads Manager, and we would rather tell you that than imply a button that is not there.
Does this replace my agency?
For setting a campaign up properly — objective, event, audience, budget, creative count — usually yes. For strategy, positioning and creative production, no. Happyads builds the campaign and shows you what it returned; it will never be your art director.
Why does it keep asking for more creatives?
Because a winner needs something to beat. With one ad live you do not have a winner, you have an ad, and you will never know whether it could have been done better. That is why the framework asks for four, one per ad set.
Which platforms do you support?
Meta only, on purpose. One platform done properly beats four done approximately. Google is on the roadmap; it is not in the product, and we would rather say so than imply otherwise.
What if my account is a mess?
That is the normal case and the one it was built for. Connect the account and Happyads reads what is there: the campaigns, what they spent, and what Meta says they returned. You give every spending campaign a role so the numbers are read the right way, and then you build the next campaign from scratch. Nothing that is already running is touched.
Set up your next campaign properly.
Six guided steps, the reasoning shown at every one, and nothing live until you approve it.
Start your setup